About The Author

I am a search marketing geek. Work as APM for one of the leading companies in UK. Interested in socializing and helping others.

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May 31, 2009

Bing Microsoft's New Search Engine

There is a lot of air in blogosphere, on the launch of Microsoft's new search engine - BING. There are a lot of speculations about it's success and it's performance wrt the already existing major search engines like the Google & the Yahoo, which nearly covers all the online marketing space, leaving very tough fight for the existence for Bing.

I did saw it's preview video wherein they had shown some extra features like, sorting out the results to the users niche area, and displaying the search results along with the users reviews.
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May 30, 2009

Link Bait

There are many ways for link building, to name a few
  • Directory Submission
  • Article Syndication
  • Forum Posting
  • Classifieds etc
All of these techniques are a great way to obtain one way link to your website. Just think of the situation where you don't have to do manual link building for your website, rather it becomes automatic in a way that the visitors are linking to your article or content into their website, or saving the bookmarks in delicious or posting in Digg etc. This idea of gaining links in a natural way is called as Link Baiting.

Link Baiting is the art of naturally attracting visitors and making them talk about your content. This naturally attracts lot of visitors as well as backlinks. Link Baiting is a any content or a feature on a website which somehow baits visitors to place link to it from other websites.

Link Baiting is an important form of Viral Marketing. In other words, Link Baiting is anything interesting to catch people's attention - Matt Cutt.

Techniques of Link Baiting
To bait a link you need hooks, and hooks can be classified as one of the following,
  • Resource Hook
  • News Hook
  • Contrary Hook
  • Attack Hook &
  • Humour Hook
  • Tool/Widget Hook
Resource Hook
Provide information that may be useful to the visitor. A list of comprehensive blogs in your niche, some rare tips etc through which visitors can benefit.

News Hook
Provide a story or some fresh information. You really have to know your subject to do that.

Contrary Hook
Provide the information for something to like about a story/product or not like about a story.

Attack Hook
Try to pin-point about some story in a negative way, but be careful and mention completely the list of things which owe you towards that response.

Humour Hook
Tell a funny story or a joke, or share pictures or videos about your subject.

Tool/Widget Hook
Creating a tool or a widget which can be placed with a link included is also a nice way to hook to your website.

Link Baiting & Search Engine Optimization

To rank a website there are basically two important rules out of the many others, and they are the Quality & Quantity of the inbound links. Link Baiting falls under the category of link building and aims on increasing the high quality & relevant links to the website. Link Baiting allows the bloggers & social media users to promote the article, which in turns generates substantial amount of traffic for the single web page.
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May 29, 2009

Top 10 Social Media Sharing Websites

Social Media Optimization plays a major role for the promotion of the content of the website. It is the best & the fastest way to promote the business online. The following represents the list of the top 10 media sharing websites.

Top 10 Media Sharing Websites

1) YOU TUBE
URL - http://www.youtube.com/


PR - 9 | Alexa Score - 3 | Domain Age - 4 years 1 months | Google - 1,840 | Yahoo - 50,531,128 | AltaVista - 51,300,000 | AllTheWeb - 50,900,000

Description - YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.





2) VIMEO
URL - http://www.vimeo.com/


PR - 8 | Alexa Score - 441 | Domain Age - Unable to Determine | Google - 33,400 | Yahoo - 6,400,073 | AltaVista - 3,680,000 | AllTheWeb - 3,570,000

Description - Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Vimeo provide the best tools and highest quality video in the universe.







3) DAILY MOTION

URL -http://www.dailymotion.com/


PR - 7 | Alexa Score - 69 | Domain Age - 4 years 2 months | Google - 4,890 | Yahoo - 9,870,309 | AltaVista - 5,090,000 | AllTheWeb - 4,950,000

Description - Dailymotion is about finding new ways to see, share and engage your world through the power of online video. Find or upload videos about your interests and hobbies, eyewitness accounts of recent news and distant places, and everything else from the strange to the spectacular.





4) METACAFE

URL - http://www.metacafe.com/


PR - 7 | Alexa Score - 130 | Domain Age - 8 years 0 months | Google - 8,100 | Yahoo - 5,398,291 | AltaVista - 2,980,000 | AllTheWeb - 2,850,000

Description - Metacafe is not a video sharing and hosting site that allows any and every video to be posted. Instead, Metacafe is a video entertainment site that focuses on - Short-form, Entertainment, Audience-driven videos.






5) SMUGMUG

URL - http://www.smugmug.com/


PR - 7 | Alexa Score - 1,892 | Domain Age - 6 years 8 months | Google - 325,000 | Yahoo - 7,069,988 | AltaVista - 1,190,000 | AllTheWeb - 1,180,000

Description - Smug Mug is an independent company devoted to priceless photos. A company that backs up your photos to three data centers across the U.S.







6) BLIP TV

URL - http://blip.tv/


PR - 7 | Alexa Score - 2,166 | Domain Age - 2 years 10 months | Google - 5,440 | Yahoo - 1,093,257 | AltaVista - 922,000 | AllTheWeb - 913,000

Description - Blip is a great service for great shows, focussing completely on creativity. Blip provides free hosting for videoblogging, podcasting or any sort of Internet TV. So don't wait get Blipping.






7) EBAUMS WORLD

URL - http://www.ebaumsworld.com/


PR - 6 | Alexa Score - 1,838 | Domain Age - 7 years 5 months | Google - 3,020 | Yahoo - 957,907 | AltaVista - 260,000 | AllTheWeb - 223,000

Description - Ebaum is based on funny videos, funny pictures, flash games & jokes.








8) IPERNITY

URL - http://www.ipernity.com/


PR - 6 | Alexa Score - 17,374 | Domain Age - 7 years 8 months | Google - 750 | Yahoo - 2,024,071 | AltaVista - 132,000 | AllTheWeb - 132,000

Description - Ipernity is a young firm which tries to realize great things with small means. At Ipernity you can publish whatever you like (blog, photos, videos, audios), share whatever you want with people who matter to you or with the whole world and, last but not least, create a powerful indexing tool that enables you to locate all your information and that which others allow for sharing.




9) ZOOOMR

URL - http://www.zooomr.com/


PR - 6 | Alexa Score - 18,899 | Domain Age - 3 years 5 months | Google - 811 | Yahoo - 974,416 | AltaVista - 151,000 | AllTheWeb - 150,000

Description - Zooomr is a social utility for friends, family and co-workers who want to communicate securely through both photos and text messages in real time.







10) ONE WORLD

URL - http://tv.oneworld.net/


PR - 6 | Alexa Score - 43,594 | Domain Age - 8 years 4 months | Google - 396 | Yahoo - 46,528 | AltaVista - 50,600 | AllTheWeb - 50,600

Description - OneWorld is to create innovative spaces and useful tools to enable you to communicate your experiences, insights, questions and answers about climate change.





Please do let me know any additions &/or modifications (if any) to the list.
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