About The Author

I am a search marketing geek. Work as APM for one of the leading companies in UK. Interested in socializing and helping others.

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October 31, 2009

A collection of Google Halloween Logos


Happy Halloween to all the readers!

BOO..

This post is all about the collection of the Google Halloween logos. This represents my personal list of favorite Google Halloween logos.













So what dress you are wearing today!
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October 30, 2009

Google quitely updates the URL structure of search results page


Google updated it's search result page with a minor change.


The search result page which initially used to display the Google search result for the respective search query, is now updated with the respective web page URL.



To be honest the old structure was not at all user friendly. In order to check the results for the search query, you need to click the Google search link, which use to 301 permanent redirect the result to the website. But now it's easy and can be accessed by placing the cursor on the link and checking the link in the status bar of the browser.
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October 29, 2009

Twitter enrolls a new feature by grouping the users into user generated lists


You might have noticed a little update on your twitter profile. Yes, I am talking about 'Lists'.

Your profile page is refelecting the following lists option,
Listed - the first one, wherein it displays the people who have listed you in their lists, and
Lists - where you have the option to create lists and group the people you follow.

Now you have the option to organise the people you follow on Twitter, via your 'Lists'. You can create lists as per your requirement or interest, and can start grouping the people you follow. You can further make your list as 'Private' or 'Public'.

Twitter has recently added this feature all with the aim of discovering new and interesting accounts and segregating them from your huge list of the people you follow.




The image below displays the lists page,



Eventhough the update is small, but it is quite useful and interesting.
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October 28, 2009

The anatomy of a web search page for a search engine

The web search result page is the page where all the queries for our keywords are listed. For people who are new to search engine this post would be of great help. The below is the listed anatomy for the search result page for search engines.

GOOGLE web search page anatomy

The image below gives an idea for the anatomy of the web-search main page for Google


Image-1 show the anatomy of Google search main page

The image below gives an idea for the anatomy of the web-search page for Google



Image - 2 shows the anatomy of the Google search page
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October 27, 2009

A new feature in Google image search for searching similar images

Google image search is now rich with one more exciting feature with what is know as 'Find Similar Images' in the image search option.

Just to give an illustration for finding similar images, I did a search for 'United Kingdom' in Google Image search and was displayed with the search result.






If you observe carefully below every image, you can find a tab named as 'Find Similar Images'. I clicked the tab to find out the similar images about

Similar images for - Maps of United Kingdom as shown below,

Similar images - 'About United Kingdom'


Google, is still enhancing it's find similar search tab; would you be interested in providing your valuable feedback, you can place it directly to Product Ideas for Google Images


Reference Link

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October 26, 2009

Google social search allows you to search the material written by your friends


Google has now launched a service which provides you to access what the people you care about are searching.

A paragraph from Google Blog explaining what Social Search means
A lot of people write about New York, so if I do a search for [new york] on Google, my best friend's New York blog probably isn't going to show up on the first page of my results. Probably what I'll find are some well-known and official sites. We've taken steps to improve the relevance of our search results with personalization, but today's launch takes that one step further. With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for [new york], Google Social Search includes my friend's blog on the results page under the heading "Results from people in your social circle for New York." I can also filter my results to see only content from my social circle by clicking "Show options" on the results page and clicking "Social." Check out this video for a demo:

You can create your public profile at Google Profiles


Please check the below interesting links for more details.



Reference Links

Introducing Google Social Search: I finally found my friend's New York blog!
Google Social Search Launches, Gives Results From Your Trusted “Social Circle”
»»  read more

October 25, 2009

How to get 15 backlinks for your website in 15 minutes

To many of you the title may look spamy, but this is to provide a good resource for getting link backs to your website.

Link Building is one of the important step for website promotion and as such getting link back to your site becomes important as having a good content, a good design and proper marketing for your website. Gaining popularity and getting found on the web search results is the main concern for any of the businesses online. As such getting links to the website becomes a necessary tasks.

Obtaining backlinks for your website is the most important task, other than optimizing the site. When it comes to obtaining backlinks for your site, it becomes sometimes unstructured and sometimes quite tedious. As such follow the below mentioned points to quickly obtain backlinks for your website. Here you will find the places where you can get 15 link back to your website in almost 15 minutes.


15 Backlinks in the next 15 Minutes


1) Twitter

Twitter is the darling of the social networking websites. It is one of the best micro-blogging tool available now. All you need to do is create an account, write down the purpose of the profile in bio, put a link to your website and start building your stats in twitter. You can further optimize your twitter profile also.


2) Squidoo

The way squidoo works is different. Squidoo provides the opportunity to create lenses (or pages) for your particular topics wherein you can provide the description in your bio along with the link to your website. You can also provide the link to your website in the squidoo lense.


3) Facebook

No doubts is one of the best social networking website. It allows you to create business pages, groups. You have the option to promote your pages.


4) LinkedIn

is a social networking website for professionals. It has a unique way for profile listings. You need to create an account, and then there is an option to provide upto 3-links for your website or blog. All these are dofollow links and are a great way to get link back to your website.


5) Mixx

is a social news networking website some what similar to digg. Create your profile and provide a link to your website.


6) About Us.Org


No doubts Aboutus.org is one of the most trusted website by Google. It's always better to create an Aboutus.org page for your business.


7) Wikipedia

Wikipedia is another very important encyclopedia which carries lot of authority on the internet. Creating a business page for wiki is a great idea, but only thing is it should not look like a business page, otherwise it won't be approved.


8) OneMission

One Mission is a user built directory, which also provides instantaneous acceptance of the website of any authority. Here the user has the choice to create the category as per the relevance of the website. User registration is required, in order to create category and list the website in the directory.


9) Jayde

Jayde is a B2B search engine and one of the oldest business directory, which offers website listing. The submission is almost instantaneous and all the websites, either new or the established ones find the place in the directory.


10) Wikidweb

WikidWeb is one of the most popular free directory which provides user with the business listing as per the category, and tags to identify the business. A user registration is required in order to list the website. The listing here also is instantaneous.


11) Search-O-Rama

Search-O-Rama also provides free listing for websites, and takes around 1-week for making the listings live.


12) Google Local

Getting the business verified in the Google local search prov


13) Yahoo Local

Getting listed in Yahoo's local search helps you getting found in your niche. It's one of the best way to promote the business locally.



There are some news feed readers which are also a great source for displaying your content and helps in website promotion. The only thing with them is either your site is a news site which updates daily or you have a blog.


14) The Daily Reviewer

Provides the news feed for a website or a blog. All you need to do is sign up for an account and submit your site's feed to the appropriate category. The listing is almost instantanous.


15) AllTop

AllTop is another very popular news feed reader. It displays the news in the appropriate categories. Sign up for your account and submit the feed in the appropriate category. The submission is not instantaneous and requires at least 2-weeks for the same.
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October 24, 2009

The quick reference guide to deal with duplicate content on your websites

This article highlights the following in serial order

Duplicate Content Table
  • Definition
  • Duplicate Content Issue
  • What is not considered as duplicate?
  • How to address duplicate content issue?
  • Google's Parameter Handling tool
  • Reference Links


Duplicate Content
Duplicate content is a substantial block(s) of content within or across the domain that completely matches the other content or are appreciably similar.

Duplicate Content Issue
Duplicate content has always been a major issue in the optimization of the website. Search engine spiders always consider fresh content and as such provides the most relevant result for the search query.

If there are duplicate articles within the website, then it becomes difficult for the search engines to decide which is the actual article that needs to be displayed for the search query. It makes it difficult for the search engine spiders to crawl and index the content. Moreover, the page rank juice towards the actual article gets shared across the articles, which currently Google is not considering as duplicate.As such identifying the duplicate content and then listing/informing the search engine spider about the preferred article is the most important task.

What is not considered as duplicate in Google?
Google does not considers one article published in different languages as duplicate article.

How to address duplicate content issue?
There are the following steps to be considered for addressing the duplicate content on the website,

  • Determining the preferred version of the URL - Before searching for the duplicate content on your website's content, you need to be sure of the preferred URL structure for your website. It's completely up to you to decide which version you want to choose for your website. There is nothing like 'www' has more priority and 'non-www' less or vice-versa.

  • Consistency among URL structure - Once the preferred URL structure is determined (www or non-www), check out for the consistency of the URL and update wherever required. Be sure to use only one version for the website.

  • Identification of the duplicate content -Now comes the identification of the duplicate content on your website. In order to check the duplicate content in your website, you just need to perform the site:query in Google, by taking a small text snippet from your webpage. If there is duplicate content in your website, then you can see the multiple results for the same content

  • Using 301 permanent redirects - If at all possible then you can directly implement a 301 permanent redirect from the duplicate URLs to the main URL. This helps the search engines as well as users to to find your preferred URL for the article

  • Implementing the rel="canonical" - The rel="canonical" tag is of utmost value. It can be implemented where and all it's not possible to use a 301 permanent redirect, as it gives a better understanding of the preferred URL structure for the website. The tag is well supported by Yahoo and Bing.

  • Making use of Google's URL parameter handling tool - Google has recently launched the URL parameter handling tool in the webmaster tools, which allows you to view which parameters Google believes should be ignored or not at crawl time, and to overwrite suggestions if necessary.

Reference Links

»»  read more

October 23, 2009

10 plus free directories where you can get quality links easily


Link Building is one of the key aspects for ranking of the website in the web search along with the various other factors which Google considers for ranking of the website.

More about link building and it's aspects can be found in my previous post about the Important aspects of link building, how to obtain quality one way links for your website and the 3 way link building and its importance.

If your website is new or you are looking for some quick link building for your website, then here are 10-plus free directories which provide free one way link to your website. Here I go,


Jayde
URL | Submit Website | Edit Website


Jayde is a B2B search engine and one of the oldest business directory, which offers website listing. The submission is almost instantaneous and all the websites, either new or the established ones find the place in the directory.


One Mission
URL | Submit Website


One Mission is a user built directory, which also provides instantaneous acceptance of the website of any authority. Here the user has the choice to create the category as per the relevance of the website. User registration is required, in order to create category and list the website in the directory.


WikidWeb
URL | Add Website


WikidWeb is one of the most popular free directory which provides user with the business listing as per the category, and tags to identify the business. A user registration is required in order to list the website. The listing here also is instantaneous.


TurnPike Emporium Directory
URL | Submit Website


TurnPike is among one of the quality web directories, which provides quick website listing approval. The submission is to be made in the appropriate category.


Web World Index
URL | Submit Website


Web World Index is one of the quality directory, where in you can list your website. They offer submission to the most appropriate category in the web directory. There are basically two options for for getting listed. A Premium Business Listing ($25 yearly) and a Basic Listing (the only condition with the basic listing option is, the website to be submitted has to a quality website. The new websites hardly found any place in the directory)


Search Sight
URL | Submit Website


SearchSight is one of the other quality website directory which provides a quality link back to your website. The submission is free and takes a short period of time to get your website listed.


Search-O-Rama
URL | Submit Website


Search-O-Rama also provides free listing for websites, and takes around 1-week for making the listings live.


Your Joker
URL | Submit Website


Your Joker provides categorised submission to the websites. You need to create an account before submitting your website. The listing takes around 1-week, but you get a quality link from the website.


SmartLink
URL | Submit Website


Smart link provides free submission with a no-follow attribute, but it's reciprocal listings are followed.


IntelSeek
URL | Submit Website


IntelSeek provides instantaneous submission and listing of the website in their web directory.


Directory Free
URL | Submit Website


Directory-Free provides free submission in their directory, and the listing is almost instantaneous.


Best Net Sites
URL | Submit Website


Best-net-sites takes around 1-week to make the listing live.


3WIndex
URL | Submit Website


Provides free submission to the quality websites, takes around 1-week to get listed if you are submitting a quality website.


Do comment if you know more free instantaneous website listing directories.


Some useful links from SEO Concepts Blog

»»  read more

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