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I am a search marketing geek. Work as APM for one of the leading companies in UK. Interested in socializing and helping others.

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January 23, 2010

Google Features New Enhanced Search Results With Google Squared And Rich Snippets


Google has enhanced its search results with the two new features, it launched last year.
- The Google Squared and
- Rich Snippets
both of which were launched to improve search by better understanding of the web.

1) Google Squared - Answer Highlighting Feature
The first new feature which Google enhanced in it's pre-existing search results is the answer highlighting feature. This feature provides the information more quickly by delivering the likely answer to your question in boldface type right in search results.

For Example:
The search for [empire state height], used to look like this



With the today's improvement the answer —1250 ft, or 381 m — is highlighted right in the search result.

2) Expanding Rich Snippets - Including Events

Rich Snippets are the brief annotations that summarizes what's on the page so you can see it at a glance on your search results page. Google was showing the improved snippet formats for reviews and people only, from now on events will also be included.

The new format will list events as search result snippets, along with dates, locations and links directly to pages about those specific events.

For Example:

If you search for [irving plaza]:

The new result format provides a fast and convenient way to identify pages with events and click directly to the ones you find interesting. If you're into Hip Hop Karaoke, you can quickly find out when and where the next show is in Irving Plaza, and click for more info.

Google is always steps ahead, and its every move is based on increasing the search experience even better than yesterday.


Official Announcement
»»  read more

January 16, 2010

Top 10 Google Inventions of 2009


Google has made a large number of advancements last year. Google has emerged itself in the fields where its competitors are still planning to do so. Either it be the development of its own browser (Chrome) or be its own operating system (Chromium OS), it has proved its worth and the hold on the market again.

The article below lists the top 10 product development of Google in 2009.

1. Google Chrome OS

Google launched one of the most unique thing which created waves in the entire industry. The Google Chrome Operating System. It's one of the least expected thing from Google, better Windows, Ubuntu, Mac, Linux be prepare. Google is also in the field now.
Official Announcement

2. Google Wave

is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. It has a strong collaborative and real-time focus supported by extensions that can provide. Wave-mania struck after we introduced a new product for collaboration and communication at our Google I/O conference.
Official Announcement
Official Wave Official Blog

3. Google Voice
Google Voice (formerly GrandCentral) is a telecommunications service by Google launched on 11 March 2009. The service provides a U.S. phone number, chosen by the user from available numbers in selected area codes, free of charge to each user account. Inbound calls to this number are forwarded to other phone numbers of the subscriber. Outbound calls may be placed to domestic and international destinations by dialing the Google Voice number or from a web-based application. Inbound and outbound calls to US and Canada are free of charge, while international calls are billed according to a schedule posted on the Google Voice website.
Official Announcement


4. Google PowerMeter
Google PowerMeter is a free electricity usage monitoring tool that provides you with information on how much energy your home is consuming. Google PowerMeter receives information from utility smart meters and in-home energy management devices and visualizes this information for you on iGoogle (your personalized Google homepage). And, Google PowerMeter is free.
Official Announcement


5. Email in Indian languages
Google launched a transliteration feature in Gmail that makes it easier to type in Indian languages.
Official Announcement


6. Chromium OS Open Source Project
A few months after announcing the Google Operating system project, Google open-sourced it as Chromium OS.
Official Announcement


7. New Home Page
Google launched a major change in the appearance of it's main page. Now you can look a clear main page without anything on it. If you notice the main page displays on Google logo with a search box, and the other things appear when you move your mouse.
Official Announcement


8. Google Apps
Gmail, Google Calendar, Google Docs and Google Talk all lost their beta tags (in Gmail's case, after five years!).
Official Announcement


9. Now S-U-P-E-R-sized!
There were a large number of changes on the main page of Google, including the mouse over effect, and this a new larger search box to enter more query with a more visible display.
Official Announcement


10. Google Public DNS
Google launched its own, DNS resolver, which converts domain names into unique Internet Protocol (IP) numbers.
Official Announcement


Guys this is not all, Google gave a fabulous start to the new year. Google launched its own phone
Google Nexus


With, 3.7-inch (diagonal) widescreen WVGA AMOLED touchscreen, 800 x 480 pixels, 100,000:1 typical contrast ratio, 5megapixel camera, 2X zoom, Nexus is giving competition to iPhone and others.

Check out the complete details here, Google Phone

NOTE:
The top 10 list is being taken by the data gathered based on the basis of unique page views. For more details please check 5 years of Google Blogging
»»  read more

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