Google Business: Introducing the +1 Button

Google +1 is all about sharing on the web, an easy way for Google users to recommend their content right from the search results pages as well as from their site. It relies on the people recommendations. For example, if you like a product or service you can click +1, which would be used to help your  friends and contacts right when they’re searching for relevant topics on Google.

Read more about: Google +1

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Now You Can Link Your Google Analytics To Webmaster Tools

If you use Google Analytics to track site data, you can now link your Webmaster Tools verified site to an Analytics profile when they use the same Google Account.

That will make your Analytics profiles accessible within Webmaster Tools, and you will be able to access more easily the below mentioned Analytics features:

• Google Analytics Referring Pages: View your Google Analytics Referring Pages report directly from the Links to your site page in Webmaster Tools. This report helps you understand the overall trends in traffic volume from referrals, as well as the sites driving those trends.
• Google Analytics Dashboard: Access the Google Analytics Dashboard directly from the Analytics link in the top left bar when you’re on a site-related page.

How to link a verified site in Webmaster Tools to a Google Analytics profile?

There are a few steps involved,

1. On the Webmaster Tools home page, click Manage next to the site you want, then click Google Analytics profile.

2. Select the profile you want to associate with the site, then click Save.

Note: If your site has multiple owners, each owner will need to link their own account to a Google Analytics profile.

Reference link: http://googlewebmastercentral.blogspot.com/2011/02/linking-google-analytics-to-webmaster.html

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Very Informative Video on 'Using Webmasters Tools'

This video talk about utilizing some features in Webmaster Tools as though you were optimizing for www.googlestore.com.

This is just a 10mins video, but will clear so many of your queries.

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avoid the negative impact on website's visibility during the 'Site Downtime'

There are times when the website(s) is taken down due to ongoing site maintenance, or legal or cultural requirements.

Google says - "Outages that are not clearly marked as such can negatively affect a site’s reputation."

In that scenario due to the ongoing site maintenance, or legal or cultural requirements, there are methods to deal with the planned website downtime in a way that will generally not negatively affect your site’s visibility in the search results.

How to avoid the negative impact on website's visibility during the 'Planned Site Downtime' in Google Search Results?

Instead of returning a 404 Not Found HTTP result code or showing an error page with the status code 200 (OK) when a page is requested, it’s better to return a 503 HTTP result code (Service Unavailable) which tells search engine crawlers that the downtime is temporary.

Moreover, it allows webmasters to provide visitors and bots with an estimated time when the site will be up and running again. If known, the length of the downtime in seconds or the estimated date and time when the downtime will be complete can be specified in an optional Retry-After header (http://www.w3.org/Protocols/rfc2616/rfc2616-sec14.html#sec14.37), which Googlebot may use to determine when to recrawl the URL.

Returning a 503 HTTP result code can be a great solution for a number of other situations. We encounter a lot of problems with sites that return 200 (OK) result codes for server errors, downtime, bandwidth-overruns or for temporary placeholder pages (“Under Construction”). The 503 HTTP result code is the webmaster’s solution of choice for all these situations. As for planned server downtime like hardware maintenance, it’s a good idea to have a separate server available to actually return the 503 HTTP result code. It is important, however, to not treat 503 as a permanent solution: lasting 503s can eventually be seen as a sign that the server is now permanently unavailable and can result in us removing URLs from Google’s index.

header('HTTP/1.1 503 Service Temporarily Unavailable');

header('Retry-After: Sat, 8 Oct 2011 18:27:00 GMT');

If you set up a 503 (Service Unavailable) response, the header information might look like this when using PHP.

Suggested Reading: Status Code Definitions

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