- where should the title be to draw the attention,
- which place I should place the display image,
- where should be the content of the page, etc
- A/B Testing, and
- Multivariate Testing
A/B Testing process, allows you to compare the two different versions of the same page. The process lies in creating the two different versions of the same page, and then testing the performance of the pages in terms with the users/visitors. In A/B Testing a large number of alternative web-pages can be created for the testing purposes.
When to use A/B Testing method?
A/B testing is useful when you want to,
- test the webpage of your website to the other webpage, than indiviual section of the webpage
- traffic levels are low
- you want to check the results fast
The multivaraite testing, as the name suggests, is defined as testing multiple values for multiple variables. The multivariate testing option provides to test the headline, the image, call to action and the promotional text. The multivariate testing process is not fast, and this is it's disadvantage, it takes time to show up the results.
The multivariate testing algorithm has the potential to give the best combination of the website, by testing several different combinations, and providing the best design for the website. The multivariate testing provides the quantitative data, as to A/B testing method.
But both the methods are good way to analyze the webpage for your website, and at times one method can outperform the other.