Skip to main content

A/B Testing & Multivariate Testing

You have a website but you want to test the variations of your site to better suit your visitors. If the questions like
  • where should the title be to draw the attention,
  • which place I should place the display image,
  • where should be the content of the page, etc
are troubling you, then the better way is to test your website in order to better serve your visitors in a better way. There are two methods to test the website and/or webpage
  1. A/B Testing, and
  2. Multivariate Testing

A/B Testing

A/B Testing process, allows you to compare the two different versions of the same page. The process lies in creating the two different versions of the same page, and then testing the performance of the pages in terms with the users/visitors. In A/B Testing a large number of alternative web-pages can be created for the testing purposes.

When to use A/B Testing method?

A/B testing is useful when you want to,
  • test the webpage of your website to the other webpage, than indiviual section of the webpage
  • traffic levels are low
  • you want to check the results fast
The major drawback of A/B Testing is that, it is able to look only one change at a time. More about A/B Testing, read here

Multivariate Testing

The multivaraite testing, as the name suggests, is defined as testing multiple values for multiple variables. The multivariate testing option provides to test the headline, the image, call to action and the promotional text. The multivariate testing process is not fast, and this is it's disadvantage, it takes time to show up the results.

The multivariate testing algorithm has the potential to give the best combination of the website, by testing several different combinations, and providing the best design for the website. The multivariate testing provides the quantitative data, as to A/B testing method.

But both the methods are good way to analyze the webpage for your website, and at times one method can outperform the other.

Comments

strive4impact said…
Hey!

Good overview of the kids of testing and how beneficial it can be. Do you have posts that go more in-depth on the topic of testing?

Warmest,

Jonathan Kraft
TheMagicOfTesting.com
Eric Hansen said…
Fyi, here is a related article that talks about A/B and multivariate testing for mobile devices:

Mobile Site Optimization Through Multivariate Testing and A/b TestingEnjoy!

-Eric
Anonymous said…
Who knows where to download XRumer 5.0 Palladium?
Help, please. All recommend this program to effectively advertise on the Internet, this is the best program!

Popular posts from this blog

List of 100 Article Directories

An article is an essay or a research on a particular topic. Article provides a lot of exposure to your business and very high relevant traffic to your website. Other than providing the quality traffic, article submission has SEO benefits also, it gives a valuable back-link to the website. So here we go with the list of 100 Article Submission websites, "BEST 100 ARTICLE DIRECTORIES" S.No. ARTICLE DIRECTORY PR SUBMISSION PAGE STATUS 1 MAGPORTAL 7 Submit Article SIGN UP 2 EMEDIAWIRE 6 Submit Article SIGN UP 3 EZINEARTICLES 6 Submit Article SIGN UP 4 GOARTICLES 6 Submit Article SIGN UP 5 WEBPRONEWS 6 Submit Article SUBMIT 6 ARTICLEPOOL 6 Submit Article SIGN UP 7 MARKETINGSOURCE ARTICLES 5 Submit Article SUBMIT 8 ARTICLEMOTRON 5 Submit Article SIGN UP 9 ARTICLESON 5 Submit Article SIGN UP 10 ARTICLESBASE 5 Submit Article SIGN UP 11 BUZZLEARTICLES 5 Submit Article SIGN UP 12 ARTICLEALLEY 5 Submit Article SIGN UP 13 ARTICLE DASHBOARD 5 Submit Article SIGN UP 14 WEB-SOURCE 5 Submit A

Optimizing Your Website for Local Searches: A Local SEO Guide

Local SEO Guide In today's digital landscape, local businesses must prioritize their online presence to attract and retain local customers. One of the most effective strategies for achieving this is by optimizing your website for local searches. In this comprehensive guide, we will explore the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results. The topics covered in the local SEO guide are listed below,   Understanding Local SEO Keyword Research for Local SEO On-Page Optimization Techniques Website Localization Google My Business Optimization Local Link Building Strategies Mobile Optimization for Local Searches Online Reviews and Reputation Management Social Media for Local SEO Tracking and Measuring Local SEO Performance Please comment if you feel something is missing! Understanding Local SEO Local SEO refers to the practice of optimizing a website and online presence to increas

List of 100 Top SEO Forums

Forums are online communities which provides the users to hold discussions, ask/research (already posted) questions, on the world wide web. Generally speaking forums are another name for discussion boards, or message boards. They enables the users to share, discuss or put the questions based on the theme of the websites. Benefits of Forums There are several benefits for which the forums are used, It's an online community where the users of the websites, can interact with the other users, and exchange tips and place questions based on the theme of the website. They save the information posted, and makes it readily available for the others to read the post. The posts get to read again and again, and the user can post the reply to the already placed post. Forums also allow to increase traffic to your website through repeated visits, gain creditability & build relationship with visitors. It also acts as a kind of Direct Advertising, that increases the ROI. There are large number of

How to create XML sitemap for your Blogger Blog Manually?

How to Create XML sitemap for your Blogger Blog Manually? Creating an XML sitemap for your Blogger blog can be done manually by following these steps: Open a text editor Open a plain text editor on your computer, such as Notepad (Windows) or TextEdit (Mac). Start the XML document Begin by typing the XML declaration at the top of the document: Add the root element Below the XML declaration, add the root element for the sitemap:     Add URL entries For each page of your blog, add a URL entry within the tags. Here's an example for a blog post: Replace "https://yourblog.blogspot.com/your-blog-post-url" with the actual URL of your blog post. Use the tag to specify the date of the last modification in the format YYYY-MM-DD. indicates how frequently the page is likely to change (e.g., "always," "hourly," "daily," "weekly," "monthly," "yearly," "never"). represents the priority of the page on a scal

Contact Us

SEO Blog will be delighted to provide any sort of web marketing assistance. Contact us for all your SEO related queries at, tusharvickkie (at the rate) gmail (dot) com Remove spaces and braces with the respective symbol in order to contact to SEO Blog. We love to hear from you.

Local SEO Guide

Local SEO Guide
The Local SEO Guide - the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results.