This is what is called as GOOGLE FEEDS. I found this interesting; To make your blog and RSS feed part of this new Google index, head off to the Google Personalized Home page facility and follow this simple instructions: a) If you don't have a Google Account click here( https://www.google.com/accounts/NewAccount?service=ig&nui=1&passive=true&continue=http://www.google.com/ig&followup=http://www.google.com/ig&ltmpl=default ) and create one now. (If you do just go to http://www.google.com/ig and log in) b) Sign in on the Google Personalized Home Page. c) Look at the left column and click on "Create a section/New Stuff". d) Input your RSS or Atom feed directly. For Pay-per-Click Information Click Here

Search Engine Optimization (SEO) and Pay Per Click (PPC) are the two important techniques to provide good search engine listings. Search Engine Optimization SEO is the process of building a website that is search engine friendly. Search Engine Optimization provides the lowest-cost traffic to your site but results generally take months to show up. Search Engine Optimization vs Pay Per Click Management (SEO vs PPC) Points in Favour of SEO The top search engines do not want to cheat their users by providing only paid results. Search engines earn their trust, and hence their traffic and subsequent revenues, by attempting to provide objective information, and advertising is inherently biased. Another advantage of SEO over PPC is stability This can be considered as an advantage over PPC, PPC positions continuously change according to your competitors' bidding tactics, while SEO is much more stable. It gives a psychological advantage over sponsored links. When a person sees the sponsored