The Local Business Center, is a free tool that enables business owners to control the content of their business listings as they appear in Google Search and Google Maps. Now in order to that, all you require is claim your listing in the LBC and go through a quick verification process.
New Features for Google Local Business Center
- Impressions: Signifies the number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
- Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.
- Top search queries: Relates to the queries that led customers to the business listing.
- Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.