Website link to the Search Engines through:--- * Site submission * Meta tags * Keywords * Textual content of each page * Site navigation

Google Supplemental Issue: Pages go supplemental when the site has same similar & less content pages. How to avoid Google Supplemental Hell? There are few considerations which would seek beneficial: Installing a 301redirect from non-www to www Not to use index.htm/index.html Link only to the main page ,i.e., http://www.domain.com Use "NOINDEX" meta robots tags on duplicate pages Check for duplicacy Multiple URL's should not refer to same page Long session id's should be removed Too many parameters should not be there in URL Same content should not be there on multiple domains Moreover "Meta-Description" tags should be not less than 60 characters CSS/JS files should be saved externally Place more content on home page

Updated post on - What is meant by Canonical URL and How to specify a canonical with rel="canonical"? Definition: Canonicalization is the process of choosing the best URL from various url's (...if there are several choices for the url). or In general, it is the process of making something canonical -- that is, in conformance with some specification(according to rules). To canonicalize is to ensure that data conforms to canonical rules, and is in an approved format. Canonicalization may sometimes mean generating canonical data from noncanonical data(not according to rules). Canonicalization is the process of standardizing and normalizing data to a consistent and uniform format. In the context of web development, canonicalization usually refers to the process of ensuring that there is only one URL that represents a particular page or resource on a website. When a website has multiple URLs that lead to the same content, it can cause issues with search engines and affe...

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