White Hat SEO, refers to the ethical or organic SEO practices followed in order to increase the search engine rankings. It's just contrary to the Black Hat SEO. In simple terms anti to the Black Hat SEO techniques. There is no fear of site being penalized if it is optimized via organic ways, viz, the search engines guidelines. Some White Hat SEO Techniques! Internal Linking - Internal Linking is one of the best way to provide your site a better visibility not only to the search engine spiders but also to the search engine users. Always do need to mention the internal pages of your site, with the deep links of your site on the main page. Better to use a Sitemap for it, showing the important pages of the site. Reciprocal Links - Exchange links with other websites, that is a nice way to gain other links coming to your website and thus acting as a vote to your website. Always remember to gain link advantage from the quality inbound links, of the linking site, and the other thing to b...

These techniques, i.e., the Black Hat SEO, is a process to gain higher search engine rankings in an unethical manner. What represents Black Hat SEO? The following may represent the Black Hat SEO, Breaking Search Engine's Algorithms Cloaking - Presenting the web content in a different manner to search engine spiders and to the search engine users. Creating Doorway Pages - Doorway pages are the pages, that are specifically designed for the search engine spiders. Users can never see those pages. These are meant for the better chance of indexing the site. Keyword Stuffing - Stuffing lot of keywords as per your business is considered as Spam by search engine spiders, and leads to penalization of the website. Invisible Text - This means putting keywords in the same color as that of the background of the site. That's not at all a good technique. Interlinking - Creating many websites for the same topic, and then interlinking them in order to increase their relevancy and altogether...

UPDATED on => 06March2023 Suggested reading :  20+ Benefits & Advantages of SEO for Your Business in 2023 Search Engine Optimization is a way to gather the top spot by organic means in the search engine results. There are a lot many benefits for the Search Engine Optimization. We start of with the following; Advantages of SEO (Search Engine Optimization) 1) Free Targeted Traffic - The primary advantage of SEO over any other type of internet marketing is found in the long-term aspects. Once your site is ranked in the top 10 for your keyword phrase, you should be able to keep it there with a minimum of fuss. This means that you will receive free traffic from prospects 24 hours a day, seven days a week, 52 weeks a year for as long as you keep your site up. 2) Excellent ROI - Return on investment is one of the major advantages of SEO over paid advertising. Your site will take some time to get ranked for your keyword, and once ranked, the ROI becomes great as you get a lot o...

Optimization concepts, are the concepts which should be taken into consideration while optimizing your website in order to make it search engine friendly. The following points are worth noticing in a website. Starting off with the meta tags (remember that meta tags are the most important tags, telling the search engine spiders the theme of your page, so it's important to have proper meta tags in your source code) Title Tags - Title tags are the tags which represents the title of the web page. An accurate title makes it clear for the visitor about the web page and tells/gives the appropriate information of the web page. But title tags should not be too long. The standard limit for the title tags is 7 to 12 words or 75 to 87 characters. The optimum Keyword Density for the title tag is about 9 to 20%. Meta Description - This tag is another very tag after the title tag. The Meta Description tells the visiting spider about the theme of the page, and helps in providing the relevant inf...