There is a lot of air in blogosphere, on the launch of Microsoft's new search engine - BING. There are a lot of speculations about it's success and it's performance wrt the already existing major search engines like the Google & the Yahoo, which nearly covers all the online marketing space, leaving very tough fight for the existence for Bing. I did saw it's preview video wherein they had shown some extra features like, sorting out the results to the users niche area, and displaying the search results along with the users reviews.