Google has enhanced its search results with the two new features, it launched last year. - The Google Squared and - Rich Snippets both of which were launched to improve search by better understanding of the web. 1) Google Squared - Answer Highlighting Feature The first new feature which Google enhanced in it's pre-existing search results is the answer highlighting feature. This feature provides the information more quickly by delivering the likely answer to your question in boldface type right in search results. For Example : The search for [empire state height], used to look like this With the today's improvement the answer —1250 ft, or 381 m — is highlighted right in the search result. 2) Expanding Rich Snippets - Including Events Rich Snippets are the brief annotations that summarizes what's on the page so you can see it at a glance on your search results page. Google was showing the improved snippet formats for reviews and people only, from now on events will also be i...