What is a Keyword? We do a lot of searched on the web, i.e. on the Search Engines and the Web Directories. And type some word based on our search query and are displayed with the matches related to the search term. That search term or the search query or the word which is used to gather information from the world wide web via search engines is a Keyword. A Keyword is a word or phrase entered into a search engine or directories to gather the information from the databases present in the search engines, relevant to that particular keyword. Keyword forms the search engine query. There are a many important factors which should be considered while optimizing the website. In all that the major role is played by the keywords. Terms like Keyword Density, Keyword Frequency, Keyword Prominence, and Keyword Proximity plays an important role in the ranking of the website. Let us analyze what they mean and their SEO relevance for the website. Importance of Keyword Density, Keyword Proximity, Keywor...