Press Release Press Releases are the newsworthy articles that are intended to be published in the media for the purpose of showcasing the company's activities to the public. In other words, a press release is a news story, written in third person, for the purpose of announcing information which claims to have some news value and to demonstrate it's worthiness to the person, event, service or product. Press Releases can be sent by email, fax, or via internet. There are a lot of Press Release sites which makes internet an important medium to distribute the news of any person, event, service or that of the product launched by a company to the public. How To Write An Effective Press Release? There are the following things to be considered for writing the press release, 1) Heading - Headline is the most important part of the press release. A proper headline will gather the attention of the journalists. Remember to state the most exciting news, or announcements about the person/comp...