Optimization concepts, are the concepts which should be taken into consideration while optimizing your website in order to make it search engine friendly. The following points are worth noticing in a website. Starting off with the meta tags (remember that meta tags are the most important tags, telling the search engine spiders the theme of your page, so it's important to have proper meta tags in your source code) Title Tags - Title tags are the tags which represents the title of the web page. An accurate title makes it clear for the visitor about the web page and tells/gives the appropriate information of the web page. But title tags should not be too long. The standard limit for the title tags is 7 to 12 words or 75 to 87 characters. The optimum Keyword Density for the title tag is about 9 to 20%. Meta Description - This tag is another very tag after the title tag. The Meta Description tells the visiting spider about the theme of the page, and helps in providing the relevant inf...