Reciprocal Link , A link to your web page by another website site, and form your website to that linking website. When you create a link to another web page (Page B) from your own page (Page A) and the other website does the same, then a link from Page B to Page A is a reciprocal link.
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Local SEO Guide
The Local SEO Guide - the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results.