"Viral Marketing is defined as the advertising that propogates itself by web visitor's use of the web sites feature or services." OR "Viral Marketing is the marketing technique that uses pre-existing social networks to produce increase in brand awareness, or to achieve other marketing goals." It can also be told as the type of marketing in which customers are involved in the promotion of the products, which leads to the company's exponential growth. Viral Marketing is also known by the name as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." Viral Marketing is word-of-mouth marketing on the Internet. Offline viral marketing is generally referred to as "word-of-mouth marketing". Characteristics of Viral Marketing The main characteristics of Viral Marketing is it uses existing social networks. The marketing messages encourages the individuals to pass on to others. It leads to inc...