When it comes to optimizing the webpage for a singular and a plural keyword, it becomes difficult to do the same. There are techniques which can be applied to achieve the desired optimization of the page, like creating two pages, one for a singular keyword and other for the plural one. But at times it's not possible always to create the pages, and then optimize them accordingly. Moreover those pages will be nearly same and will make less sense to the users. Say for example, Keyword 1 - [SEO Advantage] Keyword 2 - [SEO Advantages] So creating two pages wont make much difference to the users, and on the other hand will be carrying much of the same information. Example Title tag using both the keywords - SEO Advantage, Top SEO Advantages but it looks rather spammy and may not yeild desired results. So here is the problem, but the titles of the webpage can be optimized. Here's the trick; Use both the keywords in such a manner so that the TITLE should make some sense to the users, ...

Optimize your website keeping the following in mind: Optimize only - One important keyword for the page. Major keywords should be in link backs to your site. The first few sentences should be keyword rich. Place the keyword in the Title Tag, Description, Keywords tags and Header Tags. Write keyword rich content - Quality Content. Mention the title in the anchor text to be keyword rich. Mention all the alt tags with alt title that too keyword rich. Some Useful Links Related Posts SEO vs SEM Crawling vs Indexing A/B Testing vs Multivariate Testing Google's Search Engine Starter Guide Promote your site by organic methods, i.e., White Hat SEO Techniques Don't get your site penalized for using Black Hat SEO Techniques Cool advantages of SEO for your website and business Most Read/Viewed SEO Articles Google - Customize your Search Results Internet's Best Website Directory List Internet's Best RSS Directories Internet's Best Blog Directories How to promote your business us...