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I am a search marketing geek. Work as APM for one of the leading companies in UK. Interested in socializing and helping others.

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July 30, 2008

SEO Glossary

This SEO Glossary depicts all the terms and definition(s) related to Internet Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Optimization, and so on..



SEO GLOSSARY :: SEO GUIDE :: SEO TERMS :: INTERNET MARKETING GLOSSARY







































































301 Redirect

Google's Hill Top Algorithm

Multivariate Testing

404 Error Page

Internet Marketing

Press Release

A/B Testing

Keyword Cannibalization

Reciprocal Links

Article

Keyword

Search Engine

Blog/Weblog

Keyword Cloud

SEM (Search Engine Marketing)

Black Hat SEO

Keyword Density

SEO (Search Engine Optimization)

Crawling

Keyword Frequency

Search Engine Optimizer

Cloaking

Keyword Prominence

Viral Marketing

Directory / Website Directory

Keyword Proximity

Web Analytics

Dead Link / Broken Link

Link Building

Web 2.0

Expert Page

Meta Title

Web 3.0 / Semantic Web

Forums

Meta Description

White Hat SEO

Google's Search Engine Optimization Starter Guide

Meta Keywords

Website Indexing







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301 Redirect
A 301 redirect is a term/process to move your domain to another domain. The 301 - redirect is referred to as a permanent redirect. It is a Search Engine Friendly method and retains your visitors and rankings without causing any harm to your ranking or website. In simple terms it directs the web traffic from one web address to another, without any intermediate web pages.

404 Error Page

The 404 Error Page or typically speaking the "PAGE NOT FOUND" error message is an HTTP standard response code, which indicates that the user was able to communicate to the server, but either the server could not find what was requested, or it was configured not to fulfill the request.


A


A/B Testing
A/B Testing process, allows you to compare the two different versions of the same page. The process lies in creating the two different versions of the same page, and then testing the performance of the pages in terms with the users/visitors.

Article
An article is an essay or a research on a particular topic. Article provides a lot of exposure to your business and very high relevant traffic to your website. Other than providing the quality traffic, article submission has SEO benefits also, it gives a valuable back-link to the website.


B


Blog/Weblog

A Blog or a WebLog is a Web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Black Hat SEO
These techniques, i.e., the Black Hat SEO, is a process to gain higher search engine rankings in an unethical manner. Techniques considered as the part of the Black Hat SEO,
  • Breaking Search Engine's Algorithms
  • Cloaking
  • Creating Doorway Pages
  • Keyword Stuffing
  • Invisible Text
  • Interlinking
  • Spam Page

C



Cloaking

Cloaking is the process of the website URL, showing one page to a search engine spider and a different page to a human visitor. It is primarily used to show an optimized page to the search engine spider. This is an unethical SEO Technique and Search Engine penalizes the website, if they find cloaking in a website.

Crawling
Crawling in simple terms is the process of finding & adding the new and updated pages to the Google Index. Crawling is done by the Google's software, called as Google Bot (which is also known as the search engine spider or robot, or a bot).

The crawler process starts with the list of the URL's, generated from the previous crawl and from the Google Sitemaps. The Googlebot visits each of these websites and it detects links on each page and adds them to its list of pages to crawl. The new sites, changes to existing sites, and dead links are noted and used to update the Google index.


D


Directory / Website Directory
A Directory is a collection of websites, categorized into proper categories, which are systematically arranged, managed and maintained by Human Editors. So, as such directory is a very informative tool and provides the list of the search query by a user, by displaying the information from it's database. Directories are an important way to obtain a valuable link back to a website. Directories are not maintained by software tools, or run by search engine spiders, but rather Human Editors, which makes them unique.

Dead Link / Broken Link
A dead link (also called a broken linking) is a link on the World Wide Web that points to a web page or server that is permanently unavailable.

The most common result of a dead link page is shown by displaying the status code by the server a 404 error, which indicates that the web server responded, but the specific page could not be found. The browser may also return a DNS error indicating that a web server could not be found at that domain name.


E



Expert Page
An EXPERT PAGE is a a web page that consists of a topic based on the search term and has links to many non - affiliated pages on the same topic area.


F


Forums

Forums are online communities which provides the users to hold discussions, ask/research (already posted) questions, on the world wide web. Generally speaking forums are another name for discussion boards, or message boards. They enables the users to share, discuss or put the questions based on the theme of the websites.


G


Google's Search Engine Optimization Starter Guide

Google launched search engine optimization starter guide for beginners. It typically specifies that by following the points mentioned in the guide it will help the search engine spiders to better index and crawl the website.

Google's Hill Top Algorithm
HillTop algorithm measures the quality of inbound links, by using the EXPERT SOURCES are used.


H



I


Internet Marketing
Internet Marketing is a generic term used to describe techniques that describes all marketing activities on the internet, leverage the Internet for driving traffic and customers to one's business.

These include buying advertisement on search engine keyword providers like Google and Overture, lead generation activities such as SEO and SEM, affiliate marketing, banner ads etc.


J



K


Keyword Cannibalization
Keyword Cannibalization is a process where the web pages of a website compete for each other, for the same keywords or the key phrases. This creates a problem of confusion for the search engine spiders to provide which page in the search results, to the user.

Keyword
is a word or phrase entered into a search engine or directories to gather the information from the databases present in the search engines, relevant to that particular keyword. Keyword forms the search engine query.

Keyword Cloud
Keyword Cloud is a group of used on a website, keywords having higer density, i.e., the main keywords of the website are depicted in a larger fonts.

Keyword Density
Keyword Density is defined as the percentage of occurrence of the keywords to the text in the rest of your webpage. An optimum of 2-8% should be maintained.

Keyword Frequency
Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page. The main keyword should be repeated in the webpage, but it should not abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword Prominence
Prominence's dictionary meaning suggests nearness to something. So Keyword Prominence refers to how prominent keywords are within a web page. The general recommendation is to place important keywords to the top of the page or near, the start of a web page, sentence, TITLE or META tag.

Keyword Proximity
Keyword proximity refers to the closeness between two or more keywords. From SEO point of view, the closer the keywords are, the better.

L


Link Building
The process of gaining inbound links to your site. Google counts it as a vote from a site linking to the other site.


M


Meta Title
Title tags are the tags which represents the title of the web page. An accurate title makes it clear for the visitor about the web page and tells/gives the appropriate information of the web page. But title tags should not be too long. The standard limit for the title tags is 7 to 12 words or 75 to 87 characters. The optimum Keyword Density for the title tag is about 9 to 20%.

Meta Description
This tag is another very tag after the title tag. The Meta Description tells the visiting spider about the theme of the page, and helps in providing the relevant information to the user if he is searching to the related information to your website. The standard limit for the meta description should br nearly 15 to 20 words, or 150 characters. It should be noted that lot of keyword stuffing in the description tag may lead to or considered as SPAM. So it should be avoided, generally speaking the keyword should be repeated no tmore than thrice in the tag. The optimum Keyword Density for the title tag is about 5 to 10%.

Meta Keywords
The meta keyword tag is also considered as an important tag, in the search engine consideration of the website. The standard limit for the tag is nearly 50 to 70 words or 285 - 510 characters.

Multivariate Testing
The multivaraite testing, is defined as testing multiple values for multiple variables. The multivariate testing option provides to test the headline, the image, call to action and the promotional text. The multivariate testing process is not fast, and this is it's disadvantage, it takes time to show up the results.


N




O




P


Press Release
Press Releases are the newsworthy articles that are intended to be published in the media for the purpose of showcasing the company's activities to the public. In other words, a press release is a news story, written in third person, for the purpose of announcing information which claims to have some news value and to demonstrate it's worthiness to the person, event, service or product.


Q




R


Reciprocal Links
It is a process in which one websites links to the other website and the other website reciprocates to the former one. It is a good way to get link back.


S



Search Engine
Search Engine is a program consisting of web crawling, web indexing and web searching for the information a user wants on the world wide web. That information may consists of querries related to web pages, web sites, music, software, images, videos or anything. Search engines follow algorithms to gather relevant information about the search term for a user.

SEM (Search Engine Marketing)

SEM or Search Engine Marketing is a broader term. It combines all the elements of marketing the website, including the search engine optimization. To be specific SEO is a subset of SEM. The following are the SEM(Search Engine Marketing) techniques, used for websites;
  • Search Engine Optimization
  • Directory Submission
  • Article Syndication
  • Social Media Optimization
  • Pay Per Click (PPC)
  • Website Analytics
  • Feeds Distribution, etc.
Search Engine Optimization
Search Engine Optimization is a defined as a process of optimizing the website(s) in order to make it to the top 10 results in the search engine listing.

Search Engine Optimizer
The person responsible to carry out the optimization process, following all the guidelines provided by the major search engines.

T




U




V



Viral Marketing
Viral Marketing is defined as the advertising that propogates itself by web visitor's use of the web sites feature or services. It can also be defined as the marketing technique that uses pre-existing social networks to produce increase in brand awareness, or to achieve other marketing goals.


W


Web Analytics
Website analytics is the process of collecting, measuring and analyzing the user activity on the website in order to achieve the organization's business objectives.

Web 2.0
Web 2.0 is the dynamic web with a more systematic, well-defined, user friendly web, where there is a proper co-ordination and interaction of the web with the user.

Web 3.0 / Semantic Web
Web 3.0 is the next higher version of the web, which seems to be more user friendly and will provide results to the user long term search queries more accurately.

White Hat SEO
White Hat SEO, refers to the ethical or organic SEO practices followed in order to increase the search engine rankings. It's just contrary to the Black Hat SEO. In simple terms anti to the Black Hat SEO techniques. Some White Hat SEO techniques,
  • Internal Linking
  • Reciprocal Linking
  • Writing (Forum Posting/Blog Posting etc)
Website Indexing
Indexing in simpler terms is mintaining list of things. In this aspect indexing means, compiling an index of words, and their location on each page, taken at the time of crawling the website by Google Bot. In addition to this, the Google Bot processes the information included in key content tags and attributes, such as Title tags and ALT attributes.



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Posted at: SEO Blog

1 comments:

TUSHAR PANT said...

The SEO Blog is the way to provide help to the beginners and the experts to brush up their concepts. Make it more successful by providing your valuable comments!

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