Skip to main content

How to write Press Release

Press Release

Press Releases are the newsworthy articles that are intended to be published in the media for the purpose of showcasing the company's activities to the public. In other words, a press release is a news story, written in third person, for the purpose of announcing information which claims to have some news value and to demonstrate it's worthiness to the person, event, service or product.

Press Releases can be sent by email, fax, or via internet. There are a lot of Press Release sites which makes internet an important medium to distribute the news of any person, event, service or that of the product launched by a company to the public.

How To Write An Effective Press Release?

There are the following things to be considered for writing the press release,

1) Heading - Headline is the most important part of the press release. A proper headline will gather the attention of the journalists. Remember to state the most exciting news, or announcements about the person/company for a events, services, new products etc, in as few words as possible. The main thing to be kept in mind while developing the headline is - it should appeal to the journalist and he should find it interesting enough for the readers. This is press release so focus should be on the readers interest rather than creating some marketing headline of no interest to readers.

2) Sub-Heading - The sub heading forms another important part of the press release after the main heading. They give another opportunity to provide the interesting information to the reporter without providing the actual detail of the report.

3) Body - The body portion of the press release consists of the following
  • The Lead Paragraph
  • The Rest Part

3.a) The Lead Paragraph - This consists of the who, when, what, where and how of the story.

3.b) The Rest Part - This is the place to answer all the claims made and it should also support the information made in the headline. Here you can put quotes from message boards, by taking their permission. You can also mention their title, company's name in the quotes, to add more credibility to the message.

In the next paragraph, describe about your company and it's business.

4) Call for Action
To make your press release more attractive and prompt the readers to make some action, you can provide some call for action statements and prompt them to sign up or something like that.


An Example of a Sample Press Release

Company LOGO:

Contact Person:
Phone:
Fax:
Email:

Release Date


HEADLINE/HEADING
Sub-Heading


Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph Body Lead Paragraph



Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes "Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes " Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes



Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes Body The Rest Part consisting of Quotes


Call For Action for more information call/email at Phone Number/EMAIL



Optional Logo


"END" or "CONTINUED"





Some Important Things To Remember While Creating A Press Release
  • Make your press release to be short. It has been said - "The shorter, The Better"
  • Your press release should look like a press release, and it should take the journalist's point of view in consideration, rather than promoting your business.
  • Read a lot of press releases before doing it.
Labels:

Comments

Press Release Distribution said…
ePressReleases.org offer SEO press release distribution service. It allows HTML tags and PR is appearing on top search result pages of Google, Yahoo.

Try it !

Submit Press Release
December 29, 2008
Post a Comment

Popular posts from this blog

List of 100 Article Directories

An article is an essay or a research on a particular topic. Article provides a lot of exposure to your business and very high relevant traffic to your website. Other than providing the quality traffic, article submission has SEO benefits also, it gives a valuable back-link to the website. So here we go with the list of 100 Article Submission websites, "BEST 100 ARTICLE DIRECTORIES" S.No. ARTICLE DIRECTORY PR SUBMISSION PAGE STATUS 1 MAGPORTAL 7 Submit Article SIGN UP 2 EMEDIAWIRE 6 Submit Article SIGN UP 3 EZINEARTICLES 6 Submit Article SIGN UP 4 GOARTICLES 6 Submit Article SIGN UP 5 WEBPRONEWS 6 Submit Article SUBMIT 6 ARTICLEPOOL 6 Submit Article SIGN UP 7 MARKETINGSOURCE ARTICLES 5 Submit Article SUBMIT 8 ARTICLEMOTRON 5 Submit Article SIGN UP 9 ARTICLESON 5 Submit Article SIGN UP 10 ARTICLESBASE 5 Submit Article SIGN UP 11 BUZZLEARTICLES 5 Submit Article SIGN UP 12 ARTICLEALLEY 5 Submit Article SIGN UP 13 ARTICLE DASHBOARD 5 Submit Article SIGN UP 14 WEB-SOURCE 5 Submit A...
10 comments
Read more

List of 100 Top SEO Forums

Forums are online communities which provides the users to hold discussions, ask/research (already posted) questions, on the world wide web. Generally speaking forums are another name for discussion boards, or message boards. They enables the users to share, discuss or put the questions based on the theme of the websites. Benefits of Forums There are several benefits for which the forums are used, It's an online community where the users of the websites, can interact with the other users, and exchange tips and place questions based on the theme of the website. They save the information posted, and makes it readily available for the others to read the post. The posts get to read again and again, and the user can post the reply to the already placed post. Forums also allow to increase traffic to your website through repeated visits, gain creditability & build relationship with visitors. It also acts as a kind of Direct Advertising, that increases the ROI. There are large number of...
9 comments
Read more

Optimizing Your Website for Local Searches: A Local SEO Guide

Local SEO Guide In today's digital landscape, local businesses must prioritize their online presence to attract and retain local customers. One of the most effective strategies for achieving this is by optimizing your website for local searches. In this comprehensive guide, we will explore the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results. The topics covered in the local SEO guide are listed below,   Understanding Local SEO Keyword Research for Local SEO On-Page Optimization Techniques Website Localization Google My Business Optimization Local Link Building Strategies Mobile Optimization for Local Searches Online Reviews and Reputation Management Social Media for Local SEO Tracking and Measuring Local SEO Performance Please comment if you feel something is missing! Understanding Local SEO Local SEO refers to the practice of optimizing a website and online presence to increas...
Post a Comment
Read more

How to create XML sitemap for your Blogger Blog Manually?

How to Create XML sitemap for your Blogger Blog Manually? Creating an XML sitemap for your Blogger blog can be done manually by following these steps: Open a text editor Open a plain text editor on your computer, such as Notepad (Windows) or TextEdit (Mac). Start the XML document Begin by typing the XML declaration at the top of the document: Add the root element Below the XML declaration, add the root element for the sitemap:     Add URL entries For each page of your blog, add a URL entry within the tags. Here's an example for a blog post: Replace "https://yourblog.blogspot.com/your-blog-post-url" with the actual URL of your blog post. Use the tag to specify the date of the last modification in the format YYYY-MM-DD. indicates how frequently the page is likely to change (e.g., "always," "hourly," "daily," "weekly," "monthly," "yearly," "never"). represents the priority of the page on a scal...
Post a Comment
Read more

All About chatGPT and it's Uses for Online Marketing

What is chatGPT ChatGPT is a language model developed by OpenAI that is designed to converse with users in natural language. It uses artificial intelligence and machine learning to generate human-like responses to user input, based on its training on a vast amount of data from the internet. The "GPT" in ChatGPT stands for "Generative Pretrained Transformer," which refers to the architecture of the model. The transformer architecture is a type of neural network that has been shown to be highly effective at natural language processing tasks, such as language translation and text summarization. ChatGPT can understand and respond to a wide range of questions on different topics, including science, history, art, and more. It is designed to provide reliable and accurate answers to users, and it can learn from its interactions with users to improve its responses over time. ChatGPT is a powerful tool that can provide quick and easy access to information and answer...
Post a Comment
Read more

Local SEO Guide

Local SEO Guide
The Local SEO Guide - the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results.