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I am a search marketing geek. Work as APM for one of the leading companies in UK. Interested in socializing and helping others.

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November 16, 2008

Web 3.0

WEB 3, WEB 2, & WEB 1

The web is becoming smarter day by day. We had a day when web used to reflect only the static web pages where information was fixed and there was no user interaction of the user into that web page or a web site, and that was something as the original or the initial version of the web called as WEB 1.0

WEB 2.0
Gone are the days of static web, now there is a more systematic, well-defined, user friendly web, where there is a proper co-ordination and interaction of the web with the user. Here a user can modify the web page as in Wikipedia, write an entry or post a comment as in Blogs, upload, share and/or tag videos, photos as in Flickr and YouTube to almost anyone on the web, bookmark the important pages on the web as per his/her own choice. Web 2.0 not only allows the user to seek information from the web as in Web 1.0 but to modify and own the web space and exercise the control over the data.

The term Web 2.0 became notable after the first O'Reilly Media Web 2.0 conference in 2004. The Web 2.0 considered INTERNET as a PLATFORM, where a user can edit, share or modify the space on the web. It gave a vast exposure to the static web and created new technologies like, Social Bookmarking, Blogging, Wikki's, YouTube's, Flickr's. The idea behind Web 2.0 was to make the web more user friendly.

The Web 2.0 provides the users with freedom to use the web, the openness of the web, with rich experience and participation. Read more about Web 2.0 by O'Reilly

Now coming to the main topic of the post, i.e., WEB 3.0

WEB 3.0
is the evolutionary or the developing stage of the Internet based on the WEB 2.0 functionality. Web 3.0 promises to be more user friendly and providing more relevant information related to the search query of the term by the user.

It is referred to as the third generation of the web, which will be more intelligent than the web of the second generation. It is being referred to as the "SEMANTIC WEB", which will understand the natural language of the user and provide the appropriate result.

Say for example, you want to visit California and want to stay for 3 days in a 2-star hotel. In the second generation of the web a user has to type for travel agents as a search term and then finalize. And then search for a 2-star Hotel ad then for list of costs for accommodation in a 2-star Hotel. But with the evolution of the Semantic Web, where a search engine will understand the web pages just as users do, the searches will be confined to the specific long term query of the user, and that accurate information will be displayed to the user.

The third generation web will understand the natural language of the user, and will display the accurate information so that he don's have to search again and again for the same.