Skip to main content

15 Essential KPIs to Measure Your SEO Performance

There are several key performance indicators (KPIs) that you can use to measure your SEO performance. Here are

15 essential KPIs to consider to measure your SEO performance

1. Organic traffic

This KPI measures the number of visitors who come to your website through organic search results. Organic traffic is a good indicator of the success of your SEO efforts.

2. Keyword rankings

Post doing the keyword research for your domain, the next step is tracking your keyword rankings that helps you understand how well your website is ranking for the keywords that are important to your business. This KPI can help you identify areas where you need to improve your SEO strategy.

3. Click-through rate (CTR)

The CTR measures the percentage of people who click on your website when it appears in search engine results pages (SERPs). A high CTR is a good indicator that your website is relevant and appealing to users.

4. Conversion rate

The conversion rate measures the percentage of visitors who take a desired action on your website, such as making a purchase or filling out a contact form. This KPI is important because it directly impacts your business's revenue.

5. Bounce rate

The bounce rate measures the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your website is not engaging or relevant to users.

6. Pages per session

This KPI measures the average number of pages that visitors view during a single session on your website. A high number of pages per session indicates that your website is engaging and that visitors are exploring your content.

7. Time on site

The time on site measures how long visitors spend on your website. This KPI is important because it indicates how engaged visitors are with your content.

8. Backlinks

The number and quality of backlinks to your website are important indicators of your website's authority and relevance. Tracking backlinks can help you identify opportunities to improve your link building strategy.

9. Social shares

Social shares are a good indicator of how well your content resonates with your audience. This KPI can help you identify popular content and develop future content ideas.

10. Return on investment (ROI)

ROI measures the revenue generated from your SEO efforts compared to the cost of those efforts. This KPI is important because it helps you understand the financial impact of your SEO strategy.

11. Page load speed

Page load speed is a critical factor for user experience and SEO. A slow-loading page can hurt your website's search engine rankings and lead to higher bounce rates. Use tools like Google PageSpeed Insights to measure your page speed and identify areas for improvement.

12. Mobile traffic

With mobile devices accounting for more than half of all website traffic, it's important to track your mobile traffic. You can use Google Analytics to see how much of your website's traffic comes from mobile devices, and optimize your website accordingly.

13. Click-through rate (CTR) by page

In addition to measuring your overall CTR, it's important to track your CTR by individual pages. This KPI can help you identify pages that need optimization, and improve your overall click-through rate.

14. Time to first byte (TTFB)

TTFB measures the time it takes for a web server to respond to a request from a browser. A slow TTFB can hurt your website's search engine rankings and user experience. Use tools like GTmetrix or Pingdom to measure your TTFB and identify areas for improvement.

15. Top landing pages

The top landing pages report in Google Analytics shows which pages on your website are most frequently visited by users who arrive from search engines. This KPI can help you identify popular pages and optimize them for better SEO performance.

Measuring these KPIs can help you track your SEO performance and identify areas for improvement. Keep on reading the SEO concepts to make your organic marketing a success.

Comments

Post a Comment

Popular posts from this blog

List of 100 Article Directories

An article is an essay or a research on a particular topic. Article provides a lot of exposure to your business and very high relevant traffic to your website. Other than providing the quality traffic, article submission has SEO benefits also, it gives a valuable back-link to the website. So here we go with the list of 100 Article Submission websites, "BEST 100 ARTICLE DIRECTORIES" S.No. ARTICLE DIRECTORY PR SUBMISSION PAGE STATUS 1 MAGPORTAL 7 Submit Article SIGN UP 2 EMEDIAWIRE 6 Submit Article SIGN UP 3 EZINEARTICLES 6 Submit Article SIGN UP 4 GOARTICLES 6 Submit Article SIGN UP 5 WEBPRONEWS 6 Submit Article SUBMIT 6 ARTICLEPOOL 6 Submit Article SIGN UP 7 MARKETINGSOURCE ARTICLES 5 Submit Article SUBMIT 8 ARTICLEMOTRON 5 Submit Article SIGN UP 9 ARTICLESON 5 Submit Article SIGN UP 10 ARTICLESBASE 5 Submit Article SIGN UP 11 BUZZLEARTICLES 5 Submit Article SIGN UP 12 ARTICLEALLEY 5 Submit Article SIGN UP 13 ARTICLE DASHBOARD 5 Submit Article SIGN UP 14 WEB-SOURCE 5 Submit A
10 comments
Read more

Optimizing Your Website for Local Searches: A Local SEO Guide

Local SEO Guide In today's digital landscape, local businesses must prioritize their online presence to attract and retain local customers. One of the most effective strategies for achieving this is by optimizing your website for local searches. In this comprehensive guide, we will explore the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results. The topics covered in the local SEO guide are listed below,   Understanding Local SEO Keyword Research for Local SEO On-Page Optimization Techniques Website Localization Google My Business Optimization Local Link Building Strategies Mobile Optimization for Local Searches Online Reviews and Reputation Management Social Media for Local SEO Tracking and Measuring Local SEO Performance Please comment if you feel something is missing! Understanding Local SEO Local SEO refers to the practice of optimizing a website and online presence to increas
Post a Comment
Read more

How to create XML sitemap for your Blogger Blog Manually?

How to Create XML sitemap for your Blogger Blog Manually? Creating an XML sitemap for your Blogger blog can be done manually by following these steps: Open a text editor Open a plain text editor on your computer, such as Notepad (Windows) or TextEdit (Mac). Start the XML document Begin by typing the XML declaration at the top of the document: Add the root element Below the XML declaration, add the root element for the sitemap:     Add URL entries For each page of your blog, add a URL entry within the tags. Here's an example for a blog post: Replace "https://yourblog.blogspot.com/your-blog-post-url" with the actual URL of your blog post. Use the tag to specify the date of the last modification in the format YYYY-MM-DD. indicates how frequently the page is likely to change (e.g., "always," "hourly," "daily," "weekly," "monthly," "yearly," "never"). represents the priority of the page on a scal
Post a Comment
Read more

List of 100 Top SEO Forums

Forums are online communities which provides the users to hold discussions, ask/research (already posted) questions, on the world wide web. Generally speaking forums are another name for discussion boards, or message boards. They enables the users to share, discuss or put the questions based on the theme of the websites. Benefits of Forums There are several benefits for which the forums are used, It's an online community where the users of the websites, can interact with the other users, and exchange tips and place questions based on the theme of the website. They save the information posted, and makes it readily available for the others to read the post. The posts get to read again and again, and the user can post the reply to the already placed post. Forums also allow to increase traffic to your website through repeated visits, gain creditability & build relationship with visitors. It also acts as a kind of Direct Advertising, that increases the ROI. There are large number of
9 comments
Read more

Contact Us

SEO Blog will be delighted to provide any sort of web marketing assistance. Contact us for all your SEO related queries at, tusharvickkie (at the rate) gmail (dot) com Remove spaces and braces with the respective symbol in order to contact to SEO Blog. We love to hear from you.
Post a Comment
Read more

Local SEO Guide

Local SEO Guide
The Local SEO Guide - the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results.