Verifying the website in Google Webmasters Tools has always been clumsy, but there was no other go rather to follow the process for website verification.
In order to overcome that, Google has implemented several major improvements to make the Google Site Verification process faster, more straightforward, and perhaps even a pleasure to use—so you can get on with the tasks that matter to you.
New verification method recommendations
You can quickly observe the changes we’ve made to the verification page, namely the new tabbed interface. These tabs allow us to give greater visibility to the verification method that we think will be most useful to you, which is listed in the Recommended Method tab.
This is convenient though not necessarily work for your website. If this is the case, simply click the "Alternate methods" tab to see the other verification methods that are available. Verifying with an alternate method is just as powerful as verifying with a recommended method.
New Google Sites Are Automatically Verified
Google Sites administrators are now automatically verified for all new sites that they create. When you create a new Google Site, it’ll appear verified in the details page. The same goes for adding or removing owners: when you edit the owners list in your Google Site's settings, the changes will automatically appear in Webmaster Tools.
One thing to note is that Google is unable to automatically verify preexisting Google Sites at this time. If you’d like to verify your older Google Sites, please continue to use the meta tag method already available.
We hope these enhancements help get you through security even faster. For more queries and any questions, feel free to check out Google's Webmaster Help Forums.
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