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I am a search marketing geek. Work as APM for one of the leading companies in UK. Interested in socializing and helping others.

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March 28, 2009

How to Optimize Website for Yahoo?

As we are aware that Yahoo Search Engine is the second major search engine after Google, covering nearly 20% (approximately) of the online traffic. So as such it becomes necessary to know what all to consider for the optimization of the website in Yahoo, and how to get your website in the top results in Yahoo Search Engine Listings.

Optimize for Yahoo | Website Optimization for Yahoo | How to Optimize Website for Yahoo?

There are a lot of factors to be considered while optimizing the website for Yahoo. The Yahoo! Search Algorithm ranks the results by analyzing
  • the web page text
  • the title of the page
  • the description
  • the links to the page

11 ways to Optimize the Website for Yahoo!
  1. To get started submit your site to Yahoo, requires registration.
  2. Sign in to Yahoo! Site Explorer mysites to see how your website in performing in Yahoo.
  3. Find out the important keywords relevant to the business and list/use then in the page appropriately.
  4. The title of the page should be in accordance with the concept of the website.
  5. Use the description tag and make sure to write an accurate description of the page. After title, description is the most important tag to draw users to the site.
  6. Use a distinct list of keywords in tht keyword tag that relate to the specific page.
  7. Yahoo focuses on placing the relevant text and links in HTML rather than in images, as it is difficult sometimes.
  8. Using ALT for graphics, it helps improve the text content of your page for search purposes.
  9. Develop links for your website, with the other related website. Yahoo strictly adheres to not considering the link farms for increasing the page rank for the site.
  10. An HTML Sitemap, which helps in getting all the other links of the website crawled.
  11. Yahoo provides Search Resources for Webmasters which helps in the proper optimizing and indexing of the website.

Yahoo does not considers the website for inclusion in it's search index if

  • Pages that harm accuracy, diversity or relevance of search results
  • Pages dedicated to directing the user to another page (doorway pages)
  • Multiple sites or pages offering substantially the same content
  • Pages that rely heavily on content or links to content created for another web site, such as affiliate content
  • Sites with numerous, unnecessary virtual hostnames
  • Pages in great quantity, automatically generated or of little value (cookie-cutter pages)
  • Pages using methods to artificially inflate search engine ranking
  • The use of text or links hidden from the user
  • Pages that give the search engine different content than what the end user sees (cloaking)
  • Sites cross-linked excessively with other sites to inflate a site's apparent popularity (link schemes)
  • Pages built primarily for the search engines or pages with excessive or irrelevant keywords
  • Misuse or inaccurate use of competitor or brand names
  • Sites that use excessive pop-ups, install malware (i.e. spyware, viruses, trojans), or interfering with user navigation
  • Pages that seem deceptive, fraudulent, or provide a poor user experience

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