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I am a search marketing geek. Work as APM for one of the leading companies in UK. Interested in socializing and helping others.

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March 29, 2009

How to Optimize Website for Google?

Google always promises to show the accurate results for the search query by the user. It does so by maintaining the following set of guidelines which further helps Google in finding, indexing and ranking the website.

Optimize for Google | Google Website Optimization | How to Optimize Website for Google?

Google gives importance to many factors starting from the title of the webpage, to the links incoming to the site. There are a lot many factors listed below for optimizing the website in Google, but main thing to be considered is the RELEVANCE and the QUALITY.

15 ways to Optimize the Website for Google
  1. The first and the most important task is to submit the website in Google once it is ready.
  2. Sign in to the Google Webmasters Tools.
  3. Submit an XML sitemap in the Google Webmasters Tools. The Sitemap helps Google in learning the structure of the website and increasing the coverage of the webpages.
  4. Create pages while considering user on mind and not search engines. Showing some content to user and other to search engine spiders (CLOAKING) is considered as SPAM, and the website can be removed from the search engine listings or may be even banned.
  5. Make a clear hierarchy and navigation for the site. Each page should be reachable from at least one static text link.
  6. The content on the web page should be informative and useful to the visitors.
  7. Think of the important words for your website and make sure to insert them in the content.
  8. The title of the page should be accurate.
  9. Create a static HTML Sitemap depicting the important pages of the site to visitors. Break the sitemap if it consists of more than 100 links into seperate pages.
  10. Remove the Broken links / Dead Links.
  11. Validate HTML for the webpage.
  12. The number of links to a webpage should no more than 100.
  13. Make sure that the website URL's does not contain Session ID's, and if it does then try to re-write them to static ones, which are more readily accepted by the search engine crawlers.
  14. Make use of the robots.txt file on your web server, to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
  15. Test your site to make sure that it appears correctly in different browsers.

Google considers the following as SPAM
  • Hidden text or hidden links.
  • Using cloaking or sneaky redirects.
  • Sending automated queries to Google.
  • Loading pages with irrelevant keywords.
  • Creating multiple pages, subdomains, or domains with substantially duplicate content.
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
  • Creating "doorway" pages for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
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2 comments:

Google Local Searches said...

i'd still want to believe that Google, compared to other search engines, is used more in searching business information. if you have a business it is best to promote it using Google local business. greater chances of showing up on the search results.

Paul Preston said...

I would have to agree as well. Google is a bit unpredictable but it is also the most effective when it comes to ranking. Ranking on Google is a big discussion on http://mroptimization.com, perhaps knowing how to manipulate your site for google crawler is the best solution