Skip to main content

How to Optimize Website for Google?

Google always promises to show the accurate results for the search query by the user. It does so by maintaining the following set of guidelines which further helps Google in finding, indexing and ranking the website.

Optimize for Google | Google Website Optimization | How to Optimize Website for Google?

Google gives importance to many factors starting from the title of the webpage, to the links incoming to the site. There are a lot many factors listed below for optimizing the website in Google, but main thing to be considered is the RELEVANCE and the QUALITY.

15 ways to Optimize the Website for Google
  1. The first and the most important task is to submit the website in Google once it is ready.
  2. Sign in to the Google Webmasters Tools.
  3. Submit an XML sitemap in the Google Webmasters Tools. The Sitemap helps Google in learning the structure of the website and increasing the coverage of the webpages.
  4. Create pages while considering user on mind and not search engines. Showing some content to user and other to search engine spiders (CLOAKING) is considered as SPAM, and the website can be removed from the search engine listings or may be even banned.
  5. Make a clear hierarchy and navigation for the site. Each page should be reachable from at least one static text link.
  6. The content on the web page should be informative and useful to the visitors.
  7. Think of the important words for your website and make sure to insert them in the content.
  8. The title of the page should be accurate.
  9. Create a static HTML Sitemap depicting the important pages of the site to visitors. Break the sitemap if it consists of more than 100 links into seperate pages.
  10. Remove the Broken links / Dead Links.
  11. Validate HTML for the webpage.
  12. The number of links to a webpage should no more than 100.
  13. Make sure that the website URL's does not contain Session ID's, and if it does then try to re-write them to static ones, which are more readily accepted by the search engine crawlers.
  14. Make use of the robots.txt file on your web server, to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
  15. Test your site to make sure that it appears correctly in different browsers.

Google considers the following as SPAM
  • Hidden text or hidden links.
  • Using cloaking or sneaky redirects.
  • Sending automated queries to Google.
  • Loading pages with irrelevant keywords.
  • Creating multiple pages, subdomains, or domains with substantially duplicate content.
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
  • Creating "doorway" pages for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
Important Points




Some Useful Links




Some Important Posts

Suggested Reading

Most Read SEO Articles
Labels:

Comments

Google Local Searches said…
i'd still want to believe that Google, compared to other search engines, is used more in searching business information. if you have a business it is best to promote it using Google local business. greater chances of showing up on the search results.
September 01, 2009
Paul Preston said…
I would have to agree as well. Google is a bit unpredictable but it is also the most effective when it comes to ranking. Ranking on Google is a big discussion on http://mroptimization.com, perhaps knowing how to manipulate your site for google crawler is the best solution
March 28, 2010
Post a Comment

Popular posts from this blog

List of 100 Article Directories

An article is an essay or a research on a particular topic. Article provides a lot of exposure to your business and very high relevant traffic to your website. Other than providing the quality traffic, article submission has SEO benefits also, it gives a valuable back-link to the website. So here we go with the list of 100 Article Submission websites, "BEST 100 ARTICLE DIRECTORIES" S.No. ARTICLE DIRECTORY PR SUBMISSION PAGE STATUS 1 MAGPORTAL 7 Submit Article SIGN UP 2 EMEDIAWIRE 6 Submit Article SIGN UP 3 EZINEARTICLES 6 Submit Article SIGN UP 4 GOARTICLES 6 Submit Article SIGN UP 5 WEBPRONEWS 6 Submit Article SUBMIT 6 ARTICLEPOOL 6 Submit Article SIGN UP 7 MARKETINGSOURCE ARTICLES 5 Submit Article SUBMIT 8 ARTICLEMOTRON 5 Submit Article SIGN UP 9 ARTICLESON 5 Submit Article SIGN UP 10 ARTICLESBASE 5 Submit Article SIGN UP 11 BUZZLEARTICLES 5 Submit Article SIGN UP 12 ARTICLEALLEY 5 Submit Article SIGN UP 13 ARTICLE DASHBOARD 5 Submit Article SIGN UP 14 WEB-SOURCE 5 Submit A...
10 comments
Read more

List of 100 Top SEO Forums

Forums are online communities which provides the users to hold discussions, ask/research (already posted) questions, on the world wide web. Generally speaking forums are another name for discussion boards, or message boards. They enables the users to share, discuss or put the questions based on the theme of the websites. Benefits of Forums There are several benefits for which the forums are used, It's an online community where the users of the websites, can interact with the other users, and exchange tips and place questions based on the theme of the website. They save the information posted, and makes it readily available for the others to read the post. The posts get to read again and again, and the user can post the reply to the already placed post. Forums also allow to increase traffic to your website through repeated visits, gain creditability & build relationship with visitors. It also acts as a kind of Direct Advertising, that increases the ROI. There are large number of...
9 comments
Read more

Optimizing Your Website for Local Searches: A Local SEO Guide

Local SEO Guide In today's digital landscape, local businesses must prioritize their online presence to attract and retain local customers. One of the most effective strategies for achieving this is by optimizing your website for local searches. In this comprehensive guide, we will explore the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results. The topics covered in the local SEO guide are listed below,   Understanding Local SEO Keyword Research for Local SEO On-Page Optimization Techniques Website Localization Google My Business Optimization Local Link Building Strategies Mobile Optimization for Local Searches Online Reviews and Reputation Management Social Media for Local SEO Tracking and Measuring Local SEO Performance Please comment if you feel something is missing! Understanding Local SEO Local SEO refers to the practice of optimizing a website and online presence to increas...
Post a Comment
Read more

How to create XML sitemap for your Blogger Blog Manually?

How to Create XML sitemap for your Blogger Blog Manually? Creating an XML sitemap for your Blogger blog can be done manually by following these steps: Open a text editor Open a plain text editor on your computer, such as Notepad (Windows) or TextEdit (Mac). Start the XML document Begin by typing the XML declaration at the top of the document: Add the root element Below the XML declaration, add the root element for the sitemap:     Add URL entries For each page of your blog, add a URL entry within the tags. Here's an example for a blog post: Replace "https://yourblog.blogspot.com/your-blog-post-url" with the actual URL of your blog post. Use the tag to specify the date of the last modification in the format YYYY-MM-DD. indicates how frequently the page is likely to change (e.g., "always," "hourly," "daily," "weekly," "monthly," "yearly," "never"). represents the priority of the page on a scal...
Post a Comment
Read more

A Comprehensive Guide to Successfully Publishing Your Articles in Google News

Unlocking the Gateway: A Comprehensive Guide to Successfully Publishing Your Articles in Google News In the ever-evolving landscape of online content, securing a spot in Google News can be a game-changer for writers and publishers. With millions of users turning to Google News for their daily dose of information, having your articles featured can significantly boost your reach and credibility. In this guide, we'll walk you through the step-by-step process of getting your articles published in Google News.   Unleashing the Power of Visibility: A Guide to Getting Your Articles Published in Google News Create High-Quality Content: Before diving into the intricacies of Google News, it's crucial to focus on creating high-quality, relevant content. Google News prioritizes articles that are well-written, informative, and engaging. Ensure your articles are factually accurate, free from grammatical errors, and provide real value to your readers. Optimize Your Website for Google N...
Post a Comment
Read more

Local SEO Guide

Local SEO Guide
The Local SEO Guide - the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results.