Skip to main content

How to Optimize Website for Google?

Google always promises to show the accurate results for the search query by the user. It does so by maintaining the following set of guidelines which further helps Google in finding, indexing and ranking the website.

Optimize for Google | Google Website Optimization | How to Optimize Website for Google?

Google gives importance to many factors starting from the title of the webpage, to the links incoming to the site. There are a lot many factors listed below for optimizing the website in Google, but main thing to be considered is the RELEVANCE and the QUALITY.

15 ways to Optimize the Website for Google
  1. The first and the most important task is to submit the website in Google once it is ready.
  2. Sign in to the Google Webmasters Tools.
  3. Submit an XML sitemap in the Google Webmasters Tools. The Sitemap helps Google in learning the structure of the website and increasing the coverage of the webpages.
  4. Create pages while considering user on mind and not search engines. Showing some content to user and other to search engine spiders (CLOAKING) is considered as SPAM, and the website can be removed from the search engine listings or may be even banned.
  5. Make a clear hierarchy and navigation for the site. Each page should be reachable from at least one static text link.
  6. The content on the web page should be informative and useful to the visitors.
  7. Think of the important words for your website and make sure to insert them in the content.
  8. The title of the page should be accurate.
  9. Create a static HTML Sitemap depicting the important pages of the site to visitors. Break the sitemap if it consists of more than 100 links into seperate pages.
  10. Remove the Broken links / Dead Links.
  11. Validate HTML for the webpage.
  12. The number of links to a webpage should no more than 100.
  13. Make sure that the website URL's does not contain Session ID's, and if it does then try to re-write them to static ones, which are more readily accepted by the search engine crawlers.
  14. Make use of the robots.txt file on your web server, to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
  15. Test your site to make sure that it appears correctly in different browsers.

Google considers the following as SPAM
  • Hidden text or hidden links.
  • Using cloaking or sneaky redirects.
  • Sending automated queries to Google.
  • Loading pages with irrelevant keywords.
  • Creating multiple pages, subdomains, or domains with substantially duplicate content.
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
  • Creating "doorway" pages for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
Important Points




Some Useful Links




Some Important Posts

Suggested Reading

Most Read SEO Articles
Labels:

Comments

Google Local Searches said…
i'd still want to believe that Google, compared to other search engines, is used more in searching business information. if you have a business it is best to promote it using Google local business. greater chances of showing up on the search results.
September 01, 2009
Paul Preston said…
I would have to agree as well. Google is a bit unpredictable but it is also the most effective when it comes to ranking. Ranking on Google is a big discussion on http://mroptimization.com, perhaps knowing how to manipulate your site for google crawler is the best solution
March 28, 2010
Post a Comment

Popular posts from this blog

List of 100 Article Directories

An article is an essay or a research on a particular topic. Article provides a lot of exposure to your business and very high relevant traffic to your website. Other than providing the quality traffic, article submission has SEO benefits also, it gives a valuable back-link to the website. So here we go with the list of 100 Article Submission websites, "BEST 100 ARTICLE DIRECTORIES" S.No. ARTICLE DIRECTORY PR SUBMISSION PAGE STATUS 1 MAGPORTAL 7 Submit Article SIGN UP 2 EMEDIAWIRE 6 Submit Article SIGN UP 3 EZINEARTICLES 6 Submit Article SIGN UP 4 GOARTICLES 6 Submit Article SIGN UP 5 WEBPRONEWS 6 Submit Article SUBMIT 6 ARTICLEPOOL 6 Submit Article SIGN UP 7 MARKETINGSOURCE ARTICLES 5 Submit Article SUBMIT 8 ARTICLEMOTRON 5 Submit Article SIGN UP 9 ARTICLESON 5 Submit Article SIGN UP 10 ARTICLESBASE 5 Submit Article SIGN UP 11 BUZZLEARTICLES 5 Submit Article SIGN UP 12 ARTICLEALLEY 5 Submit Article SIGN UP 13 ARTICLE DASHBOARD 5 Submit Article SIGN UP 14 WEB-SOURCE 5 Submit A
10 comments
Read more

Optimizing Your Website for Local Searches: A Local SEO Guide

Local SEO Guide In today's digital landscape, local businesses must prioritize their online presence to attract and retain local customers. One of the most effective strategies for achieving this is by optimizing your website for local searches. In this comprehensive guide, we will explore the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results. The topics covered in the local SEO guide are listed below,   Understanding Local SEO Keyword Research for Local SEO On-Page Optimization Techniques Website Localization Google My Business Optimization Local Link Building Strategies Mobile Optimization for Local Searches Online Reviews and Reputation Management Social Media for Local SEO Tracking and Measuring Local SEO Performance Please comment if you feel something is missing! Understanding Local SEO Local SEO refers to the practice of optimizing a website and online presence to increas
Post a Comment
Read more

Google Redesigns Gmail

Google has redesigned Gmail, which was launched in the year 2004 and remained in beta version till 2009. The new redesign is not the only thing Google is embarking on, rather it's a series of interface updates to help strip out unnecessary clutter and make Gmail as beautiful as it is powerful. What's New ? As per Google Blog - To start things off, Gmail has two new themes for you to try out as a sort of sneak peek. There is a "Preview” and “Preview (Dense)” themes in the Themes tab in Gmail Settings. The idea of two themes is to accommodate different screen sizes and user preferences, but until then you can pick the information density that you prefer. Here’s what one of the new themes currently looks like: And in conversation view:   Look out for these and other new features over the next few months. In the meantime, try out the new themes as a preview of the future of Gmail and you can send your feedback to Google about your experience with the new look
2 comments
Read more

How to create XML sitemap for your Blogger Blog Manually?

How to Create XML sitemap for your Blogger Blog Manually? Creating an XML sitemap for your Blogger blog can be done manually by following these steps: Open a text editor Open a plain text editor on your computer, such as Notepad (Windows) or TextEdit (Mac). Start the XML document Begin by typing the XML declaration at the top of the document: Add the root element Below the XML declaration, add the root element for the sitemap:     Add URL entries For each page of your blog, add a URL entry within the tags. Here's an example for a blog post: Replace "https://yourblog.blogspot.com/your-blog-post-url" with the actual URL of your blog post. Use the tag to specify the date of the last modification in the format YYYY-MM-DD. indicates how frequently the page is likely to change (e.g., "always," "hourly," "daily," "weekly," "monthly," "yearly," "never"). represents the priority of the page on a scal
Post a Comment
Read more

Google Getting More Real With Its ‘Real Time’ Search

Google launched a real time search engine, specifically dedicated to the searches made in the real time. Get the fun started here www.google.com/realtime You can use geographic refinements to find updates and news that's happening right near you or in the area of your choice. You can also follow a conversation by browsing a full timeline of tweets. Adding to the Google Real Time features, you can now create an alert specifically for "updates" to get an email the moment a topic of interest shows up on Twitter or other short-form services, in Google Alerts.   Currently the Google Real Time Search and updates are available globally in 40 languages, and the geographic refinements and conversations views are available in English, Japanese, Russian and Spanish.
2 comments
Read more

Local SEO Guide

Local SEO Guide
The Local SEO Guide - the key steps and best practices to boost your local SEO and ensure that your website ranks prominently in local search results.